Portfolio

Johnson Ma

Johnson Ma

Product Designer in Los Angeles, CA

About

I'm a product designer with experience in B2B enterprise and SMB solutions. I've led the design direction for multiple development teams, shaping products such as management dashboards, security features, internet listing services, and web/app customer experiences.

If you're interested in collaborating, let me know, and we can set up a time to chat!

UX Designer

2022 - Present

Rently Inc.

UX Designer

Updated the entire customer experience from onboarding, scheduling, to touring.

Redesigned the entire self-guided touring experience for single-family and multi-family, and onboarding, scheduling, to touring.

Increased conversion to the "My Tours" section of the RentlyTours app by 20% through a visual and user experience overhaul, which I designed.

Jr. UX Designer

Decreased renter-reported scams by 62.5% and reduced security-related churn by 40% via the Security Settings dashboard. I directed the research and design for the Security Settings project, enabling our clients to tailor their security preferences.

Designed effective wayfinding for tours, boosting customer ratings from 3.7 to 4.2 out of 5.

Johnson Ma

Johnson Ma

Product Designer in Los Angeles, CA

About

If you're interested in collaborating, let me know, and we can set up a time to chat!

UX Designer

2022 - 2025

2022 - Present

Rently Inc.

UX Designer

Updated the entire customer experience from onboarding, scheduling, to touring.

Updated the entire customer experience from onboarding, scheduling, to touring.

Updated the entire customer experience from onboarding, scheduling, to touring.

Redesigned the entire self-guided touring experience for single-family and multi-family, and onboarding, scheduling, to touring.

Redesigned the entire self-guided touring experience for single-family and multi-family, and onboarding, scheduling, to touring.

Redesigned the entire self-guided touring experience for single-family and multi-family, and onboarding, scheduling, to touring.

Increased conversion to the "My Tours" section of the RentlyTours app by 20% through a visual and user experience overhaul, which I designed.

Increased conversion to the "My Tours" section of the RentlyTours app by 20% through a visual and user experience overhaul, which I designed.

Increased conversion to the "My Tours" section of the RentlyTours app by 20% through a visual and user experience overhaul, which I designed.

Jr. UX Designer

Decreased renter-reported scams by 62.5% and reduced security-related churn by 40% via the Security Settings dashboard. I directed the research and design for the Security Settings project, enabling our clients to tailor their security preferences.

Decreased renter-reported scams by 62.5% and reduced security-related churn by 40% via the Security Settings dashboard. I directed the research and design for the Security Settings project, enabling our clients to tailor their security preferences.

Decreased renter-reported scams by 62.5% and reduced security-related churn by 40% via the Security Settings dashboard. I directed the research and design for the Security Settings project, enabling our clients to tailor their security preferences.

Designed effective wayfinding for tours, boosting customer ratings from 3.7 to 4.2 out of 5.

Designed effective wayfinding for tours, boosting customer ratings from 3.7 to 4.2 out of 5.

Designed effective wayfinding for tours, boosting customer ratings from 3.7 to 4.2 out of 5.

UX Designer

2022 - Present

Rently Inc.

UX Designer

Updated the entire customer experience from onboarding, scheduling, to touring.

Redesigned the entire self-guided touring experience for single-family and multi-family, and onboarding, scheduling, to touring.

Increased conversion to the "My Tours" section of the RentlyTours app by 20% through a visual and user experience overhaul, which I designed.

Jr. UX Designer

Decreased renter-reported scams by 62.5% and reduced security-related churn by 40% via the Security Settings dashboard. I directed the research and design for the Security Settings project, enabling our clients to tailor their security preferences.

Designed effective wayfinding for tours, boosting customer ratings from 3.7 to 4.2 out of 5.

After Hours

Design Hobbies

Hustle hustle!

While working with startups and hyper-growth teams, I’ve always been drawn to starting my own business. In April 2025, I co-founded Spotlight Card Show, an event planning startup specializing in trade shows for trading cards, sports memorabilia, and other collectibles.

As a co-founder, I’ve navigated the full spectrum of challenges involved in launching a new business. From negotiating contracts to designing promotional materials, I’ve worn many hats to keep things moving forward. Since our launch, we’ve generated over $65K in revenue and have three events planned for this year alone!

Co-Founder

2025 - Present

Spotlight Card Show

Business: Managed and negotiated key business decisions to establish vendor relationships for venue rentals and overseas inventory shipments.

Business: Managed and negotiated key business decisions to establish vendor relationships for venue rentals and overseas inventory shipments.

Business: Managed and negotiated key business decisions to establish vendor relationships for venue rentals and overseas inventory shipments.

Business: Managed and negotiated key business decisions to establish vendor relationships for venue rentals and overseas inventory shipments.

Design: Established the visual identity of the Spotlight brand across both digital and physical assets. I designed everything from the website to printed materials like advertising flags and Tyvek wristbands.

Design: Established the visual identity of the Spotlight brand across both digital and physical assets. I designed everything from the website to printed materials like advertising flags and Tyvek wristbands.

Design: Established the visual identity of the Spotlight brand across both digital and physical assets. I designed everything from the website to printed materials like advertising flags and Tyvek wristbands.

Design: Established the visual identity of the Spotlight brand across both digital and physical assets. I designed everything from the website to printed materials like advertising flags and Tyvek wristbands.

Marketing: Created pitch decks and led outreach efforts to secure sponsorship deals with brands such as Prime Hydration and CalHi Snacks. I also designed social media assets and coordinated multiple advertising campaigns, which helped grow our Instagram following to over 25,000.

Marketing: Created pitch decks and led outreach efforts to secure sponsorship deals with brands such as Prime Hydration and CalHi Snacks. I also designed social media assets and coordinated multiple advertising campaigns, which helped grow our Instagram following to over 25,000.

Marketing: Created pitch decks and led outreach efforts to secure sponsorship deals with brands such as Prime Hydration and CalHi Snacks. I also designed social media assets and coordinated multiple advertising campaigns, which helped grow our Instagram following to over 25,000.

Marketing: Created pitch decks and led outreach efforts to secure sponsorship deals with brands such as Prime Hydration and CalHi Snacks. I also designed social media assets and coordinated multiple advertising campaigns, which helped grow our Instagram following to over 25,000.

Giving Back Through Design

Mentor & Volunteer

Why it matters.

When I started my design career, I had no friends or connections in the industry—I simply willed it into existence. During the day, I worked a finance job, and at night, I took user experience courses at UCLAx. On weekends, I volunteered my design skills. I followed this routine day in and day out, without exception, for a year and a half, until I landed my first full-time design role.

I made my fair share of mistakes, and if it weren't for the mentors who guided me, I wouldn't be where I am today. The truth is, this industry can be tough on juniors and career changers. Whether you are a student or transitioning from another field, a little support can go a long way.

I feel fortunate now to be in a position where I can give back and share what I've learned. If you're looking for advice, collaboration, or mentorship, please don't hesitate to reach out via email or LinkedIn—let's make it happen.