23:47:53
23:47:53
23:47:53
TourPass
Case Study
UI/UX
Rently
Impact
Improved successful touring completion up to 94% (up from 60%)
30% Decrease in customer complaints
75% Decrease in location bans
Designed the Rently TourPass experience, which leverages Bluetooth low energy (BLE) technology to facilitate self-guided tours. TourPass revolutionizes the self-touring experience by enhancing security while also removing the need for lock serial numbers or entry codes.
08/2025
Johnson Ma
About
Resume
Background
Originally from Los Angeles and now based in Toronto, I’m a product designer with 3+ years of experience in designing customer-facing web and mobile products.
Beyond my day job, I run a startup as co-founder and creative director of Spotlight Card Show, and I do freelance design work in my free time.
2021 - Present
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking Rental Security
Rethinking Rental Security
Rethinking Rental Security
Rethinking Rental Security
Rethinking Rental Security
Rethinking Rental Security
Rethinking Rental Security
Case Study
Case Study
Case Study
Case Study
Case Study
UI/UX
UI/UX
UI/UX
UI/UX
UI/UX
Rently
Rently
Rently
Rently
Rently
Impact
Impact
Impact
62% decrease in prospect-reported scams
62% decrease in prospect-reported scams
62% decrease in prospect-reported scams
62% decrease in prospect-reported scams
62% decrease in prospect-reported scams
62% decrease in prospect-reported scams
30,000+ bad or suspicious actors caught
30,000+ bad or suspicious actors caught
30,000+ bad or suspicious actors caught
30,000+ bad or suspicious actors caught
30,000+ bad or suspicious actors caught
30,000+ bad or suspicious actors caught
40% decrease in security-related churn
40% decrease in security-related churn
40% decrease in security-related churn
40% decrease in security-related churn
40% decrease in security-related churn
40% decrease in security-related churn
In response to rising rental scams and client churn, I led the design of a security dashboard that enables property managers to customize security settings and better protect their listings.
In response to rising rental scams and client churn, I led the design of a security dashboard that enables property managers to customize security settings and better protect their listings.
In response to rising rental scams and client churn, I led the design of a security dashboard that enables property managers to customize security settings and better protect their listings.
In response to rising rental scams and client churn, I led the design of a security dashboard that enables property managers to customize security settings and better protect their listings.
In response to rising rental scams and client churn, I led the design of a security dashboard that enables property managers to customize security settings and better protect their listings.
In response to rising rental scams and client churn, I led the design of a security dashboard that enables property managers to customize security settings and better protect their listings.
03/2024
03/2024
03/2024
03/2024
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Rethinking
Rental
Security
Johnson Ma
About
Resume
Background
Originally from Los Angeles and now based in Toronto, I’m a product designer with 3+ years of experience in designing customer-facing web and mobile products.
Beyond my day job, I run a startup as co-founder and creative director of Spotlight Card Show, and I do freelance design work in my free time.
2021 - Present
TourPass
Case Study
UI/UX
Rently
Impact
Improved successful touring completion up to 94% (up from 60%)
30% Decrease in customer complaints
75% Decrease in location bans
Designed the Rently TourPass experience, which leverages Bluetooth low energy (BLE) technology to facilitate self-guided tours. TourPass revolutionizes the self-touring experience by enhancing security while also removing the need for lock serial numbers or entry codes.
08/2025
Spotlight Card Show
Co-Founder
Brand Design
A collection of visual, UI/UX, and digital work showcasing my progression as a designer.
2025 - Present
Spotlight Card Show
Co-Founder
Brand Design
A collection of visual, UI/UX, and digital work showcasing my progression as a designer.
2025 - Present
Verified Renters
Verified Renters
Verified Renters
Verified Renters
Verified Renters
PR Newswire
PR Newswire
PR Newswire
PR Newswire
UI/UX
UI/UX
UI/UX
UI/UX
Rently
Rently
Rently
Rently
Impact
Impact
Impact
Increased ARR by $3.6 million
Increased ARR by $3.6 million
Increased ARR by $3.6 million
Increased ARR by $3.6 million
Increased ARR by $3.6 million
35% decrease in trespassers in VR enabled properties
35% decrease in trespassers in VR enabled properties
35% decrease in trespassers in VR enabled properties
35% decrease in trespassers in VR enabled properties
35% decrease in trespassers in VR enabled properties
10% increase in tour conversions
10% increase in tour conversions
10% increase in tour conversions
10% increase in tour conversions
10% increase in tour conversions
Verified Renter uses TransUnion to verify prospects before touring—helping renters find homes faster and enabling property managers to match with more qualified candidates.
Verified Renter uses TransUnion to verify prospects before touring—helping renters find homes faster and enabling property managers to match with more qualified candidates.
Verified Renter uses TransUnion to verify prospects before touring—helping renters find homes faster and enabling property managers to match with more qualified candidates.
Verified Renter uses TransUnion to verify prospects before touring—helping renters find homes faster and enabling property managers to match with more qualified candidates.
Verified Renter uses TransUnion to verify prospects before touring—helping renters find homes faster and enabling property managers to match with more qualified candidates.
11/2024
11/2024
11/2024
Grocery Shopping in VR
Grocery Shopping in VR
Grocery Shopping in VR
Grocery Shopping in VR
Grocery Shopping in VR
Grocery Shopping in VR
Medium Article
Medium Article
Medium Article
Medium Article
UX Research
UX Research
UX Research
UX Research
Impact
Impact
UCLAx User Experience Mentorship Project
UCLAx User Experience Mentorship Project
UCLAx User Experience Mentorship Project
UCLAx User Experience Mentorship Project
UCLAx User Experience Mentorship Project
Research Capstone Project
Research Capstone Project
Research Capstone Project
Research Capstone Project
Research Capstone Project
We explored how virtual reality could enhance everyday tasks like grocery shopping by researching and designing a virtual shopping experience over six weeks—evaluating its feasibility and whether the technology is ready for real-world application.
We explored how virtual reality could enhance everyday tasks like grocery shopping by researching and designing a virtual shopping experience over six weeks—evaluating its feasibility and whether the technology is ready for real-world application.
We explored how virtual reality could enhance everyday tasks like grocery shopping by researching and designing a virtual shopping experience over six weeks—evaluating its feasibility and whether the technology is ready for real-world application.
We explored how virtual reality could enhance everyday tasks like grocery shopping by researching and designing a virtual shopping experience over six weeks—evaluating its feasibility and whether the technology is ready for real-world application.
We explored how virtual reality could enhance everyday tasks like grocery shopping by researching and designing a virtual shopping experience over six weeks—evaluating its feasibility and whether the technology is ready for real-world application.
09/2021
09/2021
09/2021
Verified Renters
PR Newswire
UI/UX
Rently
Impact
35% decrease in trespassers in VR enabled properties
Increased ARR by $3.6 million
100k successful self-tours since the update
Verified Renter uses TransUnion to verify prospects before touring—helping renters find homes faster and enabling property managers to match with more qualified candidates.
11/2024
Spotlight Card Show
Spotlight Card Show
Spotlight Card Show
Spotlight Card Show
Co-Founder
Co-Founder
Co-Founder
Brand Design
Brand Design
Brand Design
A lookbook showcasing my progression as a product designer throughout my career. From a law student who fell for design, I invite you to explore my journey—and perhaps spark a catalyst to discover your own passion.
A lookbook showcasing my progression as a product designer throughout my career. From a law student who fell for design, I invite you to explore my journey—and perhaps spark a catalyst to discover your own passion.
A lookbook showcasing my progression as a product designer throughout my career. From a law student who fell for design, I invite you to explore my journey—and perhaps spark a catalyst to discover your own passion.
A lookbook showcasing my progression as a product designer throughout my career. From a law student who fell for design, I invite you to explore my journey—and perhaps spark a catalyst to discover your own passion.
2025 - Present
2025 - Present
2025 - Present
Johnson Ma
Johnson Ma
About
Resume
Background
Originally from Los Angeles and now based in Toronto, I’m a product designer with 3+ years of experience in designing customer-facing web and mobile products.
Beyond my day job, I run a startup as co-founder and creative director of Spotlight Card Show, and I do freelance design work in my free time.
2021 - Present
Johnson Ma
About
Resume
Background
Originally from Los Angeles and now based in Toronto, I’m a product designer with 3+ years of experience in designing customer-facing web and mobile products.
Beyond my day job, I run a startup as co-founder and creative director of Spotlight Card Show, and I do freelance design work in my free time.
2021 - Present
TourPass
TourPass
TourPass
TourPass
Case Study
Case Study
Case Study
UI/UX
UI/UX
UI/UX
Rently
Rently
Impact
Improved successful touring completion up to 94% (up from 60%)
Improved successful touring completion up to 94% (up from 60%)
Improved successful touring completion up to 94% (up from 60%)
Improved successful touring completion up to 94% (up from 60%)
30% Decrease in customer complaints
30% Decrease in customer complaints
30% Decrease in customer complaints
30% Decrease in customer complaints
75% Decrease in location bans
75% Decrease in location bans
75% Decrease in location bans
75% Decrease in location bans
Designed the Rently TourPass experience, which leverages Bluetooth low energy (BLE) technology to facilitate self-guided tours. TourPass revolutionizes the self-touring experience by enhancing security while also removing the need for lock serial numbers or entry codes.
Designed the Rently TourPass experience, which leverages Bluetooth low energy (BLE) technology to facilitate self-guided tours. TourPass revolutionizes the self-touring experience by enhancing security while also removing the need for lock serial numbers or entry codes.
Designed the Rently TourPass experience, which leverages Bluetooth low energy (BLE) technology to facilitate self-guided tours. TourPass revolutionizes the self-touring experience by enhancing security while also removing the need for lock serial numbers or entry codes.
Designed the Rently TourPass experience, which leverages Bluetooth low energy (BLE) technology to facilitate self-guided tours. TourPass revolutionizes the self-touring experience by enhancing security while also removing the need for lock serial numbers or entry codes.
08/2025
06/2025
Contact
Contact
Interested in working together?
Interested in working together?
Interested in working together?
Interested in working together?
Interested in working together?
People are
People are
Saying…
Saying…
It was incredibly enjoyable to have Johnson in class. He was always looking for ways to continue learning and stayed proactive throughout and after the course. Johnson is a thoughtful problem solver that challenges conventional wisdom when they need to be challenged. He is not afraid to ask questions and is very comfortable applying new concepts to elevate his work. I had the pleasure of having multiple engaging and meaningful conversations with him and hope to continue doing so! I would recommend Johnson to anyone looking for someone that is hard working, self-driven, and a life-long learner.
I had the pleasure of working alongside Johnson for almost an entire academic year at UCLAx. During our first project together, what initially stuck out to me was his passion for the field of User Experience and his drive to master concepts we were working through. I'd be hard-pressed to think of anybody more determined to see things through or more willing to invest the extra time ensuring a job gets done the right way than Johnson. Always the first to pick team members up and laser focused on process, details, and (most importantly!) users, his motivation for creating research-driven solutions is infectious. Johnson has made me a better, more well-rounded designer – I have no doubt that he will excel in the field and play a huge role for his next team.
Johnson sets an extraordinary example on what a young professional is supposed to be. Johnson and I were Financial Analysts for the Cal Fire-Mendocino Unit. Our work entailed acting as technical advisors to senior staff on all fiscal matters including: monitoring the operating budget, preparing proposals, analyzing spending trends, and much more. Over the past year, I learned Johnson is an excellent communicator. He provided innovative ideas and recommendations which improved functuality within the Unit. Working alongside Johnson I learned something new every day, which made work fun and interesting. Johnson would be an excellent candidate and I believe his strong character will shine through the first time meeting him.
Johnson worked under my supervision as a Staff Services Analyst for CAL FIRE Mendocino Unit. Johnson is a talented individual who worked diligently, and was very well liked by his coworkers. His drive, passion, and commitment to the people of the state of California is to be commended. I highly recommend him to any prospective employer who may get the opportunity to make him a part of their team.
It was incredibly enjoyable to have Johnson in class. He was always looking for ways to continue learning and stayed proactive throughout and after the course. Johnson is a thoughtful problem solver that challenges conventional wisdom when they need to be challenged. He is not afraid to ask questions and is very comfortable applying new concepts to elevate his work. I had the pleasure of having multiple engaging and meaningful conversations with him and hope to continue doing so! I would recommend Johnson to anyone looking for someone that is hard working, self-driven, and a life-long learner.
I had the pleasure of working alongside Johnson for almost an entire academic year at UCLAx. During our first project together, what initially stuck out to me was his passion for the field of User Experience and his drive to master concepts we were working through. I'd be hard-pressed to think of anybody more determined to see things through or more willing to invest the extra time ensuring a job gets done the right way than Johnson. Always the first to pick team members up and laser focused on process, details, and (most importantly!) users, his motivation for creating research-driven solutions is infectious. Johnson has made me a better, more well-rounded designer – I have no doubt that he will excel in the field and play a huge role for his next team.
Johnson sets an extraordinary example on what a young professional is supposed to be. Johnson and I were Financial Analysts for the Cal Fire-Mendocino Unit. Our work entailed acting as technical advisors to senior staff on all fiscal matters including: monitoring the operating budget, preparing proposals, analyzing spending trends, and much more. Over the past year, I learned Johnson is an excellent communicator. He provided innovative ideas and recommendations which improved functuality within the Unit. Working alongside Johnson I learned something new every day, which made work fun and interesting. Johnson would be an excellent candidate and I believe his strong character will shine through the first time meeting him.
Johnson worked under my supervision as a Staff Services Analyst for CAL FIRE Mendocino Unit. Johnson is a talented individual who worked diligently, and was very well liked by his coworkers. His drive, passion, and commitment to the people of the state of California is to be commended. I highly recommend him to any prospective employer who may get the opportunity to make him a part of their team.
© 2025
